Hi, my name is jessica.
i am a marketing geek who is passionate about sharing high-value stories that Creates A Real Impact And drives Strong results.
Welcome to The Desi Jess. My name is Jessica Shah, and I am a first- generation Indian- American currently residing in Orange County, CA.
The phrase “Desi” refers to those who are of South Asian descent or part of the South Asian diaspora. Growing up, I found myself in the middle of assimilating between both Western society and Indian culture, yet never fully felt represented in either. Over the years, I have defined my own identity through my experiences, values, thoughts, and ideologies.
To sum up my professional background, I went to school at the University of California-Santa Barbara. From there, I became a marketing whiz with skills in digital marketing, brand strategy, and client management. Additionally, I have a love for fitness and have received my NASM license, allowing me to coach professionally. Since then, I have pursued individual training and group fitness opportunities.
I have created this site to educate and inspire dreamers like myself, who have an unconventional yet creative approach to thinking. I am excited to continue sharing my voice and open myself to opportunities that advocate for inclusive representation.