Networking 101: How to be good with people
There’s this preconceived notion that networking is bullshit, and honestly, I think that belief is total bullshit.
Connections are what runs the world. Who you know matters, but what you bring to the table is even more crucial. Not everyone you meet will be your stepping stone, but it’s amazing how things often come full circle. There’s a real science to connecting wisely, and as the big people person I am, I think I’ve cracked the code on how to network like a pro.
In today’s hyper-connected world, networking is more important than ever for both personal and professional growth. Sure, sending a message on LinkedIn is one thing, but meeting someone face-to-face is where the real magic happens. Of course, with time being as valuable as money, that’s not always easy to do.
Whether you’re looking to expand your mindset or uncover new business opportunities, networking is probably the #1 asset you can have in your toolkit, no matter the industry or role. Life is a people game, and it’s a long match. But, if you play it well, it can open doors to opportunities you never imagined. If you’re looking for a place to start, here are some tips to help you dive in.
#1 Start With A Clear Goal
This tip is for those who are working on their personal pitch. Have a clear hook of who you are and why you are there. This will help you form strong connections and resonate with those interested in your services or passions.
#2: Be Genuine
Here’s a hot tip: People can tell when you’re being fake versus being real. So, just save yourself the embarrassment and be authentically you.
Don’t pretend to be someone you’re not. Listen when people talk, and let them finish before jumping in. The best relationships are built on trust and respect, and people genuinely will give you the time of day if you show the same respect. So stick to the golden rule: Treat others how you’d want to be treated. [Did I remember this from 5th grade? Absolutely.]
#3: Have a Giving Mindset
One of the best pieces of advice I’ve received about networking is to never enter a conversation thinking, “What can this person do for me?” Instead, consider, “How can I help this person?”
In my case, I work professionally in digital media, but I also write and coordinate events. My marketing experience and strategy background can help guide a startup founder through a successful product launch. The results aren’t instant, but they lay the foundation for a solid connection.
#4: Diversify Your Network
I know a lot of people who only go to events with others in the same field or industry. Personally, I think there’s a better way to network, and here’s why.
The world is connected in the most unexpected ways — we all rely on each other to keep things running smoothly. That friend you met on the first day of college? They could end up being your child’s pediatrician. Or maybe you’re a restaurant owner who needs a videographer to support their marketing efforts.
While some people may not be experts in your field, it’s crucial to build connections that extend beyond your immediate circle. You never know who might recommend you to someone outside of your industry.
#5: Show Up And Follow Up!
I saved the best (and most important) for last. I can’t stress enough how much easier life gets when you start showing up for your network. If a friend is hosting a spin class, take it and support their studio! If you’re invited to an event, make sure they know you were there. It’s not just about collecting business cards; the real impact is done after.
Sure, staying in bed might sound more comfortable, but hustlers gotta hustle.
There are so many “fast tips” and fake news on how to get successful overnight, but the most rewarding payout comes from playing the long game.
Approaching networking with an optimistic and collaborative mindset is key. Even if someone isn’t open to your opportunity in that moment, who knows what the future might bring?
If your words don’t provide value, they might as well be wasted. Networking isn’t always about what others can do for you — it’s also about what you can do for others.
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